For a monumental life, get great at your craft. Look, you have a gargantuan competitive advantage because most people are caught up or card carrying members, and I say this with respect, but it’s reporting reality. Most people in the world right now in business are card carrying members of the cult of mediocrity. I believe the world today is suffering, and that word I’m choosing it consciously and carefully, from the collective deep professionalization of business.
I go into a store these days, there are people listening to music out loud when they should be
taking care of customers. You walk into an airport and you see people behind the desk or whatever, rather than being pros, owning the game, you literally see them chit chatting or again, looking at videos of dancing cats and people riding bicycles off the roofs of their houses. You know what I’m talking about. I call it the collective deep professionalization of busi
ness. Very few people, relatively speaking right now, say, “This is my craft. I’ve got to be a pro. I’ve got to study the audio books that relate to my game. I’ve got to find mentors. I’ve got to read the books. I’ve got to practice like Federer or Serena Williams or Muhammad Ali used to practice.”
Do you know what Muhammad Ali once said? He said, “I hated every single one of those early
morning runs, but I loved the idea of being champion of the world.”