If you really want to play in the rare-air of the top 5%, you really have to make a commitment to saying, “I’m going to start thinking like only 5% think, and I’m only going to start behaving like 5% behave.” I also want you to remember though, as you leave the herd, I mean our neurobiology is to stay in the herd. It’s a key pocket of science I want you to think about. We are neurobiologically hardwired to fit into the herd, and it served us so well hundreds of years ago when we were out the Savannah and there were all these threats like starvation, the sabre-toothed tiger. If we left the herd, we would die. Well, here it is in modern society and we still have this subconscious neurobiology in the reptilian brain, in the amygdala saying, “If you leave the herd, you’re going to die.” And that’s why so few among us innovate. And that’s why so few among us are willing to think different thoughts. And that’s why we sort of feel a little uncomfortable when we read different books or practise new habits or try new things. And so just remember also that as you leave the herd, as you leave the 95%, the 95% are going to call you strange. They’re going to perhaps laugh at you. You might be ridiculed. They might become jealous. But jealousy is the price epic producers pay to reach world-class.
