So, the old model of working is let’s work harder and get more done. The old model of producing is she or he who works the longest, leads the field. Well, that model comes from the industrial age when we were factory workers. So, if we worked long were in the factory, we would produce more widgets. Well, we live in a completely different world right now, and it’s not how long you work. Here’s the most important thing, the quality of your genius that you bring to your hours. I’ve worked with billionaires, I’ve worked with NBA, NFL, NHL superstars, and here’s what I’ve taught them.
The model is called The Twin Cycles of Elite Performance. Rather than it being all about working longer, work much more intelligently. To be specific, don’t work like a marathoner, work like a sprinter. And the Energy Project has done a lot of great research into this. In other words, the greatest business people, creatives, producers, work in sprints of intense focus and energy, and then they pull back and they recover. And then they come back and work in another intense burst of their greatest work, all in, and then they recover.