So for the next 90 days, your first 90 minutes at work, make it focused on your single most important project. I’ll repeat that again, for the next 90 days, the first 90 minutes of your work day, focus monomaniacally on your single most valuable project. I call it your game-changing move. It might be creating a new piece of code that will revolutionize the marketplace. It might be anew product that when you launch it, will fill a need within your industry that no peer is currently providing.I don’t know what your game-changing move is, but this is your poetry. This is your magnum opus for the next 90 days.
A ritual for you to run and dial in and hardwire to the point of automaticity, that’s the word the researchers use when a habit becomes your new normal. And to give it to you again, so you really remember it, for the next 90 days, your first 90 minutes, create a tight bubble of total focus, so that no one can distract you. Turn off your devices, put them in a little plastic bag, put some reminders on your door. Maybe some post-it notes, that this is my tight bubble of total focus for the next 90 minutes. Tell your team, tell your loved ones, maybe put a, do not disturb sign on your door. They’ll laugh and explain it to them. That for the next 90 days, I will spend 90 minutes away from distraction, away from technology, away from interruptions, focusing on my magnum opus, focusing on the genius project that I want to bring into the world because I will never mail it in, I will always bring it on, and I’m going to do this for the next 90 minutes.
And I’m going to optimize it and iterate it every day. And I’m going to bring my full bandwidth because what makes a genius? They all have one trait in common. They were able to spend extended periods of time in isolation, focused monomaniacally on their most valuable project. It will do amazing things and create exponential productivity. It will give you a gargantuan competitive advantage against your marketplace peers. It will allow you to install the hard wiring of genius. It will allow you to distribute awesome forms of value to the people that you serve in your business, in your craft, in your career, and then your life.