Be present. Practice and train around being Jedi-level present so that you see your behavior, you see your impact of what you do every day on the people around you and the world at large. Being present is so powerful. When you’re working, be fully present. When you’re locking the door to your home, be present. When you’re at work or in front of a customer, be present, so you’re caring for the details, you’re giving them world-class service, you’re hearing their pain points. Presence is a GCA, a gargantuan competitive advantage in this world of fragmented attention, digital diversion, and overwhelming complexity.
