Do you see your work as work, because a job is only just a job, if you’ve made an intellectual decision to see your job as a job? I mean, all work is a chance to wow. Your work? I mean, don’t see it as work. Whether you are a pizza maker, whether you are a manager, whether you’re an entrepreneur, whether you’re a filmmaker. No matter what you do in the world, you’re spending the best hours of your day at work. Your work is a chance for you to go to your limits and get a little scared, then pass your limits and grow in bravery. Your work is a chance to see it as a craft, so you get the mentors and so you study it. And so you use your work every day as a chance to birth more of your potential into the world. Because really, it’s not doing great work that matters, it’s who you become. Having the bravery and the discipline and the courage to do great work, you become stronger, wiser. I want you to see yourself as a Michelangelo of your field. I want you to see yourself as that Swiss watchmaker. Who quietly is working on the watch with great love and affection and attention, and literally everything in their life is about watches. There’s that story of a great sword crafter, and the sword crafter was the best sword maker on the entire planet. And someone asked that sword crafter,” How are you so good at what you do?” And the Sword crafter looked at the student, the apprentice, and said, “You know, when I was a young boy, I made a decision. I wanted to be the greatest sword crafter in the history of the world. And so if something didn’t relate to sword crafting, if it didn’t smell like sword crafting, if it didn’t look like sword crafting, I participated zero in that.”That is the secret of my genius. So TCM, Total Craft Mastery. As the world goes into more disruption, a lot of people are going to lose their jobs. As the world goes into more change, a lot of people are going to get into more struggle. But forget about the global economy, and through Total Craft Mastery, create your own economy. Because the marketplace rewards value delivery. Someone who is a master of their craft will always be paid the most. They will always be in great demand because they’re the best, because of their value. So you do want to become the most valuable performer in your marketplace, byTotal Craft Mastery. And you could say, “Robin, well, I’m not at mastery yet.” Start. Right? Because every master was once a beginner. Every professional was once an amateur. Today is a beautiful day to make the choices that will make you a game changer.
