It is better to release one piece of mastery than 10,000 pieces of mediocrity. One of the things so many producers suffer from is they’re always working and they’re always pushing out work, but if you look at the Sistine Chapel ceiling and Michelangelo’s incredible fresco, it took him four years to handcraft that. If you look at the Taj Mahal, it took 21 years to make it. If you look at the great pieces of work, the great monuments, the great businesses, they were all created over time with intense focus, deep devotion, and limitless levels of this rare quality in our world right now called patience. I would encourage you and invite you to be one of those rare air producers that pushes mastery only out into the world. Take the time to commit to one project, even if you have to stay with it for three years or four years. One thing I learned from Steve Jobs, he learned this at Pixar. It was one project for four years. One animated film that they worked on for four years versus 20 animated films and by doing this, it allowed them to hone their focus on one piece of mastery. Then when he went back to Apple, it was the iMac for four years and that was working on the iPod, and then it was the iPad and then it was the iPhone. Please remember to stand for mastery and not be in the business of always pushing out content or product because that will never allow you to harness your genius and take the time to get every brush stroke and every detail to perfection. When I was writing the Everyday Hero Manifesto over 16 months during the plague, I rewrote it probably 21 to 22 times. I wanted every model right, every line right, every word right, every photo right, every cadence right and I obsessed on it, but please remember until your mission becomes an obsession, your business or your cause will never become a movement.
