Rise before the sun. There is a reason many of the great women and men of the world, the great history makers, the great poets, the great philosophers, the great movement makers rose before the sun. There is magic in the air at 5AM. And that’s why The 5AM Club is so transformational because it’s the time of greatest quietude. And I believe tranquillity is the new luxury on our planet. It is a time of intimate creativity because you’ve just been rested. Your brain is fresh. There’s very recent cutting-edge science coming out now, when you sleep, your brain actually has a mechanism to wash. When you wake up in the morning, your willpower is strongest. When you wake in the morning, you’ve got a full well of mental focus, and we know that focus in our world is even more valuable than intelligence. And I could go on and on, on the benefits. I mean, you get up at 5 AM, you’ve got the world to yourself. There are no crowds. You can think, you can plan, you can care for yourself in a world where so many people are so depleted.
