For the next 90 days, the first 90 minutes of your workday, focus monomaniacally on your single most valuable project. I call it your game-changing move. It might be creating a new piece of code that will revolutionize the marketplace. It might be a new product that when you launch it, will fill a need within your industry that no peer is currently providing. I don’t know what your game-changing move is, but this is your poetry. This is your magnum opus for the next 90 days. A ritual for you to turn and dial in and hardwire to the point of automaticity, that’s the word the researchers use when a habit becomes your new normal. And to give it to you again, so you really remember it for the next 90 days, your first 90 minutes, create a tight bubble of total focus so that no one can distract you. Please turn off your devices, put them in a little plastic bag. Put some reminders on your door, maybe some Post-it notes that this is my type bubble of total focus for the next 90 minutes, tell your team, tell your loved ones. Maybe put a “do not disturb” sign on your door. They’ll laugh and explain it to them that for the next 90 days, I will spend 90 minutes away from distraction, away from technology, away from interruptions, focusing on my magnum opus, focusing on the genius project that I want to bring into the world because I will never mail it in, I will always bring it on, and I’m going to do this for the next 90 minutes, and I’m going to optimize it and iterate it every day, and I’m going to bring my full bandwidth because what makes a genius, they all have one trait in common, they were able to spend extended periods of time in isolation focused monomaniacally on their most valuable project.
