Make Your Project X

When I’m in creative mode every day, you might know my Five Great Hours concept. All you need is five world-class hours in monomaniacal focus and performance to call it a world-class day as an epic performer. But when I’m in those five great hours, I work in Tight Bubbles of Total Focus that have nothing around. Often they’re white spaces, oak floors, lots of light, no posters, no distractions. Definitely no phones going off and music in the background because we know from the science it’s called attention residue. Every little distraction, whether it’s a sandwich on a counter, whether it’s a phone going off, whether it’s a poster on the wall, you’re going to leave some of your attention, your focus on that distraction. Which means you have less available to bring the full bandwidth of your attention on the project that will allow you to do genius-level work.