My challenge to you is it’s really shift from ego and what’s in it for you? Which is all about what’s in it for me? Will I make more money? Will I get fame and fortune? Will my boss like me? Will people think I’m cool? Those are just ego pursuits that victims adore. Leadership is so different. It’s not ego, it’s service. How can I help people? How can I give awesome amounts of value to my marketplace? And the funny thing, or the paradoxical thing, is if this becomes your dominant focus will give your customers and your stakeholders so much value, they would not dream of doing business with anyone else.
