The most loving person in the room wins. One of the dominant beliefs in our society is that to be brave and courageous and successful, in many ways you need to work relentlessly, you need to push aggressively, you need to thump your chest, you need to express bravado, and that, if you are loving, civil, punctual, polite, sincere, caring, you’re a weakling. What I want to share with you having worked with many of the most successful people on the planet and many of the great enterprises, whether it’s General Electric or Starbucks or Microsoft or IBM, Young Presidents’ Organization, IBM Watson, Nike, I want offer to you this. The best of the best understand that, when you take care of the relationship, the money takes care of itself. The best of the best understands that the business of business is truly connecting with other human beings.The most loving person, and I really wish I knew this at 20, being loving and being open and caring about other people and being absolutely obsessed about helpfulness to other people by delivering extreme amounts of value to them is not only the right thing to do, it not only uplifts your joy, it not only grows your self-confidence and makes you feel good when your head hits the pillow every night. It’s an amazing business strategy, because then you develop these evangelists for your brand and these fanatical followers for your products, because few things are as powerful as being in the presence of someone who genuinely cares, especially right now.
