Prosperity is really a reflection of value delivery. If you want to make millions, serve millions. You want to make billions, help billions. And so the marketplace really rewards the value you produce. Jim Roan talked a lot about that, the great personal development expert, and a lot of other people talk about that, and yet it’s so easy to forget.
In my mindset, my attitude is really when I wake up in the morning, one of my favorite mantras to meditate on is how may I most be of service to as many people as possible. My obsession, I call it the 10x value obsession. My obsession in our businesses is to give our customers 10 times the value that they have any right to expect so that every product, every event,
every book is considered free.
But my point to you is simply this, do you have a mindset of someone who is just producing epic amounts of value and just pouring it into the marketplace? And if you do, you’re going to start developing fanatical followers. I mean, why under Steve Jobs would
people line up two days before at 3:00 in the morning to get the new product? It was because he produced such outrageous amounts of value in the user experience of each product that the people… It became a cult, the cult of Apple. So the point is simply this, you want more money, help more people. Bottom line.