It’s sort of a bias or a phenomenon of human psychology. So let’s say you buy a new car and it’s the car you’ve always wanted to have, or you buy a new handbag or a new watch or a new phone, and you’ve longed for it. And for the first days and weeks, it’s a shiny toy. It provides you with great joy. You look at it, tears come to your eyes or you feel elated. But here’s what happens if you’re a human being, over time what was once a shiny toy or what once excited you now becomes familiar and becomes normal and that’s hedonic adaptation. And it really speaks to why so many people keep on buying and keep on purchasing and keep on acquiring.
Now, I’m trying to link the time and energy that you invest, or that someone invests acquiring, being a consumer with the fact that that takes up a lot of time and energy that’s stolen from you producing your masterwork and you being a product. So by becoming aware of this idea of hedonic adaptation and by shifting from being a consumer to being a creator, that is a fundamental leap. Shifting from being a consumer of goods and services and trinkets and things to being a world-class creator, provider, value deliverer that people consume. That is a way for you to start to own your game.