The person who serves the most wins. One of my favorite interviews is Charlie Rose interviewing Ted Turner. As you know, Ted Turner created CNN. Ted Turner was dismissed. He was laughed at. No one ever imagined a 24-hour cable news channel would get any traction. And this man, I’d encourage you to really read and study about Ted Turner’s life. I mean, he won America’s Cup. He started the CartoonNetwork. He started the Goodwill Games. This man is an industry titan. Study as much as you can about the way he thinks, the way he behaves, his values, his rituals, his routines. Why? Because as you do, and then apply them, and execute them, and wire them in, you’ll get the results he starts to get. But what I want to share with you is, in this interview with Charlie Rose, he went back to Rotary. See, Ted Turner was a Rotarian, just like my father was a Rotarian. And he said, “He who serves the best, prospers the most.” And at the end of the day, leadership and high performance, and being a titan, is about value distribution to as many people as possible.And if you really want to rise to mastery, wake up every morning and spend five minutes thinking about this fundamental question, reflecting on it, letting this question wash over your brain cells and your heart cells, right to your very core. How may I serve the most people? Because if that becomes your obsession, you will work with love. Your work will be Van Gogh level and everything else will take care of itself.
