You talk to most people and say, “What’s your favorite book? What needs to happen this year for this to be the single greatest year of your life? What happens on your best days to make you feel the fire? To make you have so much focus in a world of dramatic distraction? To help you out-produce your industry peers? Why are you healthy? What’s your winning formula? What are the five best lessons of your life? What’s the philosophy you bring to the leadership table? What does the next 100 years of your life look like?”
One of the things about the 95%, a lot of them are complaining, they’re making excuses, they want epic lives, but they’re stuck in the cult of superficiality. The top 5%, the titans, the icons, the A-players, the world-builders are very different. They are not about superficiality, they are all about granularity. If you look at the top 5%, they are all about de-seeding the lemon wedges. If you look at the top 5%, they’re all about calibration.
I really want you to think about leaving any form of superficiality in your understanding of your game, in your understanding of your sport, in your understanding of your industry, in your understanding of what makes peak vitality, in your understanding of productivity, in your understanding of gorgeous daily creativity, in your understanding about your sense to humanity and leave that 95% majority thinking in being and rise up to the rare air of world-class, and really get good at granularity.
That’s what makes the best hotels, the best entrepreneurs, the best teams, the market leaders, the best restaurants, the best cars, the best products, the best user experiences online. They are sweating the tiniest, seemingly innocuous details to create over time a user experience that creates a global base of fanatical followers.