Your best insights are incubating. And that’s why the great business builders, the true titans of industry or the great artists got their insights that changed the world when they were in the shower, when they were with their friends, when they were with a new city. The brain relaxed, it got into that transient hypofrontality that I teach in The 5AM Club book. And because of that, great ideas were incubating. Haruki Murakami said, “When I’m not writing my books and living life is when I’m getting the best ideas that I’ll use to write my books.”
